Marketing Consulting Service
Branding First
While most organizations have a process for translating key brand standards to multiple media and channels, brand attributes can also be translated on line in subtle but highly effective ways. Boston Intranet consultants seek to understand these attributes and bring fresh ideas to the customer's experience of the brand as a consistent entity, both on and off line.
Well Targeted Marketing
A successful marketing program can be an effective online marketing tool for generating sales and leads. A well targetted and designed marketing program can play a key role in the growth of an online business, successful implementation requires creativity, dedication, patience and a sophisticated, integrated affiliate marketing tracking program to manage your sales force and marketing goal. We will help you create a site that is professional, targeted to your market and utilizes effective marketing content to drive new leads.
Results
A comprehensive online marketing program not only extends the reach of traditional off-line marketing, but also provides the advantage of tracking your ROI and reporting your campaign lead generation statistics. Boston Intranets is a results oriented marketing group, with the results measured by increased sales, increased customer counts, and increased profitability from your customer base. Our belief is simple; if the marketing effort did not provide trackable results, it was not a real marketing campaign.
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Harvey Communication Measurement Award
From concept to completion, Boston Intranets designed the two-part ad campaigns for NECX/Vertical Net brand transition, which launched in over 6 publications and 5 countries. The ad campaigns and its associated online marketing programs achieved the highest readership response as measured through personal, face-to-face interview with a national sample of readers. As a result, over 90% of the reader distinctly remembered the ads, and an astounding number of 60% of the readers were able to recall the content of the campaign messages. |
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