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Boston Intranets Service Glossary



bullet Intranet
bullet Extranet
bullet Web Design
bullet Customer Relationship Management (CRM)
bullet Content Management System (CMS)


Intranet

An intranet is a private network that is contained within an enterprise that may consist of many interlinked local area networks. An intranets uses HTML and TCIP protocols like the Internet, but operates on a LAN (local area network). An intranet could also include connections through one or more gateway computers (servers) to the outside Internet. If the LAN provides access to the Internet, the intranet resides behind a firewall, with no gateway for security precautions.

Users typically gain access to the intranet through a separate login mechanism, but most companies also synchronize the user login with their existing network login system. The original purpose of an intranet is very narrow: to share company information, documentation and computing resources among employees. As intranet becomes more mature and versatile, it has become the tool of all trades to provide a wide range of service and support for an organization.


Extranet

An extranet is a private network that uses the Internet protocol and the public telecommunication system to securely share part of a business's information or operations with suppliers, vendors, partners, customers, or other businesses. An extranet can be viewed as part of a company's intranet that is extended to users outside the company. Companies can use an extranet to:

  • Exchange large volumes of data using Electronic Data Interchange (EDI) or XML
  • Share product catalogs exclusively with wholesalers or those "in the trade"
  • Collaborate with other companies on joint development efforts
  • Jointly develop and use training programs with other companies
  • Provide or access services provided by one company to a group of other companies, such as an online banking application managed by one company on behalf of affiliated banks
  • Share news of common interest exclusively with partner companies

Web Design

Web Design is the art and process of creating a single Web page or entire Web sites and may involve both the aesthetics and the mechanics of a Web site's operation although primarily it focuses on the look and feel of the Web site. Some of the aspects that may be included in Web design or Web production are graphics and animation creation, color selection, font selection, navigation design, content creation, HTML/XML authoring, JavaScript programming, and ecommerce development. Graphic design, desktop publishing, and Web design are different and not-always-distinct disciplines in the broader field of visual communications. They can also be seen as a linear progression. Web design is a form of electronic publishing.


Customer Relationship Management (CRM)

Customer Relationship Management (CRM) is one of the most potent business strategies to emerge in recent years. Its allure is rooted in common sense which dictates that the more an organization knows about its customers and the closer the relationships it can forge with them, the better it can serve their needs and the more it can sell.

  • The art/science of using information to find, acquire and retain customers.
  • The people, processes, and technology questions associated with marketing, sales, and service.
  • At the core of any customer-centric business strategy and culture.
  • Supported, not driven, by technology. CRM involves redesigning of functional activities.
  • Actively deepening the knowledge you have of your customers to meet individual customer needs.
  • A holistic approach that unifies all points of customer interaction.
  • Measured by customer retention and referrals as well as the growth of valuable customer segments

Content Management System (CMS)

A content management system (CMS) is a system used to manage the content of a Web site. Typically, a CMS consists of two elements: the content management application (CMA) and the content delivery application (CDA). The CMA element allows the content manager or author, who may not know Hypertext Markup Language (HTML), to manage the creation, modification, and removal of content from a Web site without needing the expertise of a Webmaster. The CDA element uses and compiles that information to update the Web site. The features of a CMS system vary, but most include Web-based publishing, format management, revision control, and indexing, search, and retrieval.


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