Converge
The Challenge
The combination of marketing and sales plays a major role in the management and accountability of marketing programs. Converge needed to collaborate its internal resources efficiently in order to support all of its global sales efforts. This initiative called for a corporate sales-marketing Intranet for maintaining, managing and disseminating marketing communications programs and activities. This system became especially valuable in Asia and Europe when communicating with a global sales force to help bridge the gap between time differences and global customer relationship management, lead generation, qualification and tracking procedures.
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The Solution
The Converge Intranet featured a web based Intranet application with a wide array of highly scalable enterprise solutions. The Intranet was a purpose driven website available only to Converge employees. Some of the key Intranet features were:
- A sales lead generation system that analyzed the ROI of each marketing campaign investments and percentage of GP generated by the department each quarter. The lead system also reports corporate brand influence over the marketing audience, and the reps' performances of sales and lead follow-up.
- This application provided easy control over file documents, spreadsheets, presentation templates, reports, video and audio files and any other online media which can be accessed through the Intranet. This referential database provided incredible flexibility and enhances the organization of any Intranet.
- The Intranets hosted the published and maintained newsletter, "The Source" and access to global customer deliveries and registrations.
- Allowed the Intranet Administrator's to conduct online surveys of employees and external customers on any internal or Converge service surveys.
- Granted Employee access to Human Resources, Benefit and Bonus Information.
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